3-2-1: CPG Happy Hour, Logictry, and Side Project Expo

Estimated read time: 3 minutes and 15 seconds  

We had a wonderful time at our recent Galentine's event! Special thanks to Ari at TaxTaker for co-hosting, WCC for the space, and many others for making it an event to remember.

Speaking of events…

➡️The next FIESTA is on February 21, 2023!  

Quick Announcements 📢:  

  • In celebration of Black History Month, mark your calendars for February 28th, 2023. Join 3 Day Startup, Google for Startups, and F.I.E.S.T.A. for a special evening of networking and fast pitches by talented Black startup founders! More details to come.

Upcoming Events 📅:

Special opportunity: Ayush M Bhalavat, Forge Startups Director, made us aware of an incredible opportunity to give back to students.This Thursday, February 16th from 6 - 8 PM, visit Side Project Expo, where students showcase side projects that they've worked on while members of the startup community, company recruiters, and other guests check out their work and network! Learn more here.


As you can see, there’s a lot happening next week. Explore more upcoming events on the FIESTA calendar!

Did You Know 🧠:

We recently conducted an attendee survey, and the results are in! The most common challenge faced by founders is, drum roll please... customer acquisition! Acquiring new customers and reaching product market fit can be a tough road, but it's great to know where the focus needs to be. If this problem resonates with you, First 1000 gives some incredible ideas,  Marketing Examples is another great resource for those moments when you feel blocked, and The Mom Test can help you assess your idea. We also have several marketers in our Service Provider Directory that might be able to help.

Founder Story 📚:

Meet Chris and Chelsea who are building Logictry, the first-ever logic platform. You can use this platform to scale tribal, institutional, and expert knowledge like never before.

“Logictry was founded on January 14th, 2019, on the exact same day that the United Nations created and held the very first World Logic Day. Logictry started from the exact same premise that Logic can help solve some of humanity's most pressing challenges. Both the UN and Logictry believe that more awareness of the importance of Logic and inclusion of Logic in the education system is needed at this time. Logictry has three initiatives. Logictry.com, Build your Company's Brain, is focused on helping businesses systematize processes and scale institutional knowledge. Logic.Wiki, Building the World's Brain, is focused on scaling the world's expert knowledge to help others make better decisions, faster. WorldLogicDay.com, Uniting the World's Brains, is Logictry's yearly summit in Austin, TX representing the UN's initiative alongside Harvard, Stanford, and Vanderbilt.”

The Logictry team helped FIESTA build out our fabulous resource page. We invite you to connect with them here or reply to this email and we will make a personal introduction!

Job Opportunities 💸:

Do you have any job opportunities you’d like to share? Post in the #job-opportunity Slack group. Don’t have access? Reply to this email.

Recommended Book of the week 📖:

As mentioned earlier, we recommend reading The Mom Test by Rob Fitzpatrick. You can thank us later.

“They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right.”

That's all we have for this week. If you'd like to tell your founder story, be featured as a community member, share a celebration, or ask a question, please respond to this email! We'd love to hear from you.

💌 If you were forwarded this email and would like to subscribe, you can do so here.


Special thanks to Jennipher Judge Realtor, KOYA, and Capital Factory for making FIESTA possible!

Sponsoring is an amazing way to support and give back to the FIESTA community. Learn about sponsorship opportunities here.





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